This is a really good question. Hope the answer can help many people.
QUESTION:
Hi Surbhi,
I was researching some info.on the stone pukhraj/yellow sapphire on google and I came across your blog. You have given out some tips with regarsds to the pukhraj stones, what to look for for and what not to have.
I am currently in the market to buy one and recently I came across one stone which has been treated a little and has some inclusions but not much. However the stone is not symmetrical on both side. It is flat on one side and cone shaped on the other. What are your thoughts on that stone?
Another stone I have is beryllium diffused yellow sapphire. That is what the jewelery store owner is telling me after doing their test. What are your thoughts on this kind of stone?
I have to make my decision by Monday, I hope you get my email this weekend and hopefully I will have a reply from you soon.
thanks, R****
ANSWER:
There is nothing such as 'little' or 'more' when it comes to treating a stone. The stone is either treated or untreated. Once you know that the stone has been treated, the only question you should worry about whether or not that treatment is permanent and also whether the treatment could be injurious to your health (eg irradiated diamonds)
Beryllium diffusion in yellow sapphire is very similar to dying the sapphire into a deeper richer shade of yellow or orange. This treatment is very very common and it is important that you know that your stone has been treated. The treatment is fairly harmless and permanent so there is no harm in owning such a stone. Upto a certain extent you can also bargain on the price of such a stone.
Astrologically, a treated stone is a matter of personal preference and affordability. The effects should technically be the same as a natural untreated stone but the price should definitely be lower.
Shape: An ideal stone would be the one which is perfect in every way including shape, cut, color and clarity along with the size. But then such a stone would be rare and rather expensive. If you are going to buy a stone which is not symmetrically perfect, then you can work on lowering the price of that stone. When you do consider the shape of a stone, make sure that flat side is not impairing the color or the light passing through that stone too much. To compare, ask the jeweler to show you a really good quality pukhraj and see for yourself the difference between a great cut and a good cut and where you can strike a balance between budget and beauty.
In short, let me put it this way, every woman would love to be naturally beautiful (as a natural stone). Beauty is rare in nature without a flaw so women try to look beautiful with make up (treatment on the stone). Sometimes treatment can be made permanent in some cases such as laser treatment (or like heat treatment in sapphires). It is perfectly harmless in stones as long as it is not dangerous, it is permanent and the price has been adjusted accordingly.
I hope this has helped you resolve the dilemma of buying the stone that you want and has given you enough insight to make the right decision on the price of the stone as well.
Do not hesitate to write to me at surbhi@jewelsutra.com for any questions, comments or discussions.
Color is one of the most important feature that distinguishes one stone from the other. It is also that feature of the gemstone which defines its value for the most part. We know of the most commonly available colors in the market such as Diamond, Ruby, Emerald, Aquamarine and a few others.
Listed below are various colors and stones that come in that color range:
पुखराज, ज्यूपिटर की दृष्टि कम लिए पहना जाता है । Sagittarius (धनु राशि) और pisces (मीन राशि) के महीनो में पैदा हुए लोगों को इस पीले पत्थर के पहने से आम तौर से ज्यादा फायदा होता है । माना जाता है की पुखराज पहनने वाले को मन की शान्ति, धन की प्राप्ति, अच्छी सेहत, अक्ल, लम्बी उम्र, नाम, शोहरत और सहनशीलता प्राप्त होती है ।
पुखराजकीपहचान कोरंदम नाम की प्रकार के पीले रंग के पत्थर को पुखराज या फिर येल्लो सफायर कहते हैं। क्योंकि इस सुनहरे रंग के पत्थर की कीमत आम पत्थरों के मुकाबले काफी ज्यादा होती है, इसी लिए चालाक व्यापारी बाज़ार में कई पीले पत्थरों को पुखराज के नाम से बेचने की कोशिश करते हैं। आम तौर पर इस पत्थर की सही पहचान करना काफ़ी कठिन है, परंतु यदि आप कुछ सरल उपाय लगाये तो कुछ हद तक कम से कम ग़लत पत्थर की पहचान तो कर ही सकते हैं।
पुखराज का रंग पीला होता है । सबसे महंगा पुखराज सरसों के फूल की तरह गहरे पीले रंग का होता है। इसका रंग फीका तो हो सकता है और किसी और रंग में इसका नाम और दाम दोनों ही बदल जाते हैं । पीला रंग ही इसकी पहचान होती है इसी लिए पुखराज खरीदते समय गौर कीजिये इसके पीले रंग की ओर। यदि पीले रंग में नारंगी रंग की मिलावट हो, तो चलेगा परंतु अगर हरे रंग की मिलावट है, तो ये पत्थर पुखराज नही हो सकता. ज़्यादातर जितना गहरा रंग उतना गहरा उसका असर और उतना ही महंगा पत्थर।
कोरंदम नाम की वरईटी के पत्थर जैसे मणि, नीलम, पुखराज, पादापराषा और अन्य सफायर नौ नंबर की सख्ती पर गिने जाते, क्योंकि पुखराज भी इसी परिवार का रत्न है, इसी लिए इस पर आसानी से खरोंचे और दरार नहीं पड़ती। प्रत्येक दिन पहने जाने वाली पुखराज की जेवेलरी आसानी से ख़राब नही होनी चाहिए। पीले रंग के और पत्थर इससे ज्यादा जल्दी ख़राब हो जाते हैं।
कुछ जौहरी पुखराज की पहचान पत्थर छूने से करते हैं. एक आम जैमौलोजिस्ट पुखराज की पहचान कुछ सरल उपाय से कर सकता है।
पुखराज महंगा पत्थर होता है, तो सबसे पहले आप गौर कीजिये कि जौहरी आपको इसकी क्या कीमत बताता है। इसकी कीमत पर। अगर कीमत कुछ ज्यादा ही ख़ास है, तो और ध्यान दीजिये कि आप क्या खरीद रहे हैं।
पुखराजकारंग जितना गहरा और चौकन्ना किसी भी रंगीन रत्न का रंग, उतना ही उसका मोल। गहरा नारंगी- पीला रंग पुखराज का सबसे अच्छा माना जाता है। परन्तु रंग आपका अपना शौक है और इसी बात पर निर्धारित होता है अच्छे और बुरे का अन्तर. किसी भी पुखराज में ध्यान रखिये की उसका रंग पूरे में एकसार हो। यदि पुखराज का चूड़ी या हार इत्यादि है जिसमे कई पुखराज लगे हैं, तो सभी का रंग एकसार पीला होना चाहिए। मार्केट में मिलने वाले कुछ पुखराज का रंग उपरी डाई से लगाया जाता है। ये रंग धुप और परफ्यूम से ढल सकता है और इसकी कीमत सच्चे पुखराज से कम होनी चाहिए।
पुखराजकावजन ज्यादातार हर रत्न का भाव उसके वजन के साथ बढ़ने लगता है। पुखराज का कैरेट दाम भी उसके वजन के साथ बढ़ जाता है। साईज आपके सहूलियत, डिजायन, राशी और अपना शौक देख कर लेना चाहिए।
पुखराजकाआकार आकार एक ऐसा गुण है, जिसे कि आम तौर पर लोग नज़रंदाज़ कर देते हैं। अगर आप ओवल पुखराज खरीद रहे हैं, तो ध्यान दीजिये उसकी आकृति पर। हर तरफ़ सुमेल होनी चाहिये। ऐसा न हो कि एक तरफ़ चपटी हो और दूसरी तरफ़ उभरी हुई। अगर पत्थर ज्यादा गहरा है, तो उसमे एक कालापन दिखेगा और यदी उथला है, तो रंग फीका लगने लगेगा । खरीदते समय ध्यान रखें की पत्थर कहीं से भी खंड न हो।
पत्थरकीस्पष्टता हर असली रत्न के अन्दर प्राकृतिक अंतर्वेशन होते ही हैं। बिना किसी दोष के प्राकृतिक रत्न बहुत असाधारण होते है और उनकी कीमत बोहुत ज्यादा हो जाती है। इसी कारण आप अपना पत्थर चुनने से पहले ये ध्यान कीजिये कि उसके अन्दर जितने कम दोष हों उतना अच्छा है परन्तु आपके आयव्ययक के अन्दर हो। राशि के उपयुक्त, आपको वो रत्न चुनना चाहिए, जिसमें दोष, धुन्दलापन न होकर छोटी छोटी काले रंग की त्रुति हो जो अधिमान्यता से किनारे की तरफ हो। इस दोष से पत्थर के अन्दर से जाने वाली रौशनी में बाधा नही पढ़नी चाहिए। गौर कीजिये की धुन्दला पुखराज खरीदने से बेहतर है फीके रंग का पत्थर खरीदना।
पुखराजकीचमक रत्न के ऊपर कोई उपरी खरोंच या चोट नही होनी चाहिए। सफ़ेद रौशनी में पत्थर को हल्का से हिला कर देख ली जिए की उसकी चमक कैसी है।
पुखराजकामोल अब आते हैं सबसे ज़रूरी बात पर - पुखराज का दाम। किसी भी रत्ना का दाम लगाना वैसे तो आसान नहीं होता, मगर यदि आप उसके पैसे पर थोड़ा सा अनुसंधान करें तो आप बेहतर पुखराज पा सकते हैं उसी दाम में। इन्टरनेट पर गूगल कीजिये, ऑनलाइन दूकान पर जाइए और भिन्न जौहरी की दुकानों पर जाकर पुखराज के दाम का पता कीजिये।
एकऔरनज़रडालतेहैं, पुखराजखरीदनेकेप्रयत्नपर:
कोई भी रत्न खरीदने से पहले कई दुकानों पर भेंट कीजिये और तुलना कीजिये आम पुखराज की एक दुसरे से उसके मोल को सही भांपने के लिए।
सबसे महंगा पुखराज मंगवाइये और उसमें गौर कीजिये रंग, दोष, आकृति और दाम पर। ये प्रयत्न करने से आपको समझ आ जाएगा कि अच्छे और ठीक ठाक में क्या अन्तर होता है।
यदि आपको पुखराज के बारे में पहले से जानकारी होगी, तो दुकानदार आपको ठगने की कोशिश नही करेगा
दुकानदार से स्पष्टता से पत्थर को वापस लेने की योजना के बारे में और उसकी उन्नति के बारे में। अदल बदल कि बात भी कीजिये।
जितना शिक्षित जौहरी, उतनी ही प्रायिक्ता की आपको सही रत्न मिलेगा। जौहरी ग्यानी होना चाहिए और अध्यापक भी।
नये जोहरी के पास जाने से मत कत्राइये उलटा उस्क्से ज्यादा जानकारी हासिल कीजिये। ऐसे जौहरी से मत खरीदिये, जिसके पास वापस जाने में हिचकिचाहट हो यदि आपको खरीदारी के दौरान पत्थर में कोई कमी लगे।
गहनों और आभूषण से सम्बंधित यदि आपके कोई प्रश्न, स्पष्टता, जिज्ञासा या चर्चा हो, तो ईमेल कीजिये surbhi.s.gupta@gmail.com पर।
सुरभि एक जानी हुई मणिकार हैं, जो जेवर अभिकल्पक के कार्य में ८ वर्ष से उप्पर से लगी हैं। सुरभि अमेरिका में रेडियो पर 'Jewelry with Surbhi' नाम का साप्ताहिक शो प्रस्तुत करती हैं। हीरों से ले कर, डिजाईन, सोने के खरीद, शादी के गहनों की परमर्श तक करती हैं। और जानकारी हासिल करने के लिए पढिये सुरभि के द्वारा लिखे गए लेख उनके ब्लॉग 'www.designdepot.blogspot.com' पर। संपर्क करें surbhi.s.gupta@gmail.com पर।
QUESTION: I'm a B.E graduate in computer science from bangalore... dad owns a jewelry manufacturing company.... i was planning to do management and manufacturing studies before joining him... was considering to do them at GIA... how is the management studies there??? there are hardly much ppl here who knows that GIA does offer that too... it will glad if u can let me know about is it worth taking it up or what r other options available... and i will also be thankful to u if u can help me with scholarship details...
COMMENT:
It is great to know that you are planning to pursue your career by joining the family business. That is probably one of the best modules to build a successful business. Anyways, coming back to you as a person, you have completed computer science for a reason. Think again, what was the reason. How much have you participated so far in your family business and where do you intend to do in future. The reason why this is important is that you will be spending a lot of money in a highly specialized field of study and if you do not use it towards the business, it may not be that fruitful.
The GIA business school is excellent for those who want to expand globally. It is a very well rounded specific to jewelry program, which is expensive and time consuming but very fruitful if you are serious about joining the family business and adding enough to the pool to really justify your studies at GIA.
If your family business is small and is not looking into expansion in a big way, then it would be better that you take up only the basic business course (principle courses alone) to begin with., or else simply go with the online course. Along with this basic, you should try to make use of the most coveted course from GIA ie Graduate Gemology. If you do decide that the family business is ready for global expansion within the next couple of years, then you must first try to spend some time at the factory and deal with a few clients (maybe under supervision) BEFORE you actually land up at GIA without any prior knowledge of what you should concentrate upon.
The best platform for you right now is to practise and learn from your father. When you feel that you have understood operations and material at your fathers place, then join GIA and get the most from that. It is a very concentrated potion of education that they give you there and the max you can benefit is if you are already aware of the basics of what you are looking at.
You can get in touch with GIA alumni and faculty to get their opinions and facts about GIA in greater detail.
As far as the scholrships are concerned, for you who whould be studying on an M-1 Visa, it is close to impossible to get one in US. However, you will get a fwe weeks of Optional Practical Training after the course get over, but you would have to start looking for this job from as soon as you enter the US. Another option to earn money is to enter competitions and win them. You may also apply for a loan in India.
While you are at it, consider distance education as well as studying in Mumbai. Again, the place where you study depends a lot on where you want to take your fathers company. If you are dealing majorly in stones, then Bangkok or Madagascar are good options. If you are exporting to the US, then see where you are NOT exporting yet and spend time in various parts of US to get better exposure. If you are looking at manufacturing then China may be a good option, for diamonds, definitely Mumbai and so on and so forth.
Again be prepared for what you want to in future and educate yourself using the resources available to you judiciaously and carefully. All the best. Contact me in case of any doubt, questions or suggestions at surbhi.s.gupta@gmail.com
Yellow sapphire, commonly known as Pukhraj is a variety of corundum, the same family as that of a blue sapphire (neelam) as well as a red sapphire (ruby or mani).
Color: Essentially, as a rule, the more vibrant the color of a pukhraj the better it is considered. You will be looking for a color that reminds you of a canary (bird) slightly orangish-yellow color. Even though it is common to find pale watery yellow colored pukhraj, but the best ones are rich (deep) and very yellow to look at. You can select color on the basis of your budget and personal preference. Also the color should be evenly distributed throughout the stone. Lighter stone is supposed to grant better effect than a patchy one... so make sure that there is even yellow all over the stone.
Carat/ weight: The per-carat weight increases as the size of a stone increases. So buy what is recommended or as your budget permits.
Cut: Something that most people miss out on... it should be symettrical to look at. Look at the oval shape if that is what you are buying. It should not be 'fat' on one side and 'flat' on the other. Look for the depth inside the stone. The cut should be such that there is no 'shadow' in the stone (when you can see directly through the stone and it is cut very shallow) and neither should it be too deep so that the looks like there is no luster in it. Essentially I would recommend that you ask the jeweler to show you a really expensive y.sapphire and compare that with what you want.
Clarity: The best stones are the ones with least number of inclusions (fogginess and dark particles inside the stone). But for astrological purposes, you may choose to buy one with few inclusions but clean enough for the light to pass through. It should not be 'foggy' and it should not be dense inside itself. Remember it is better to buy a lighter color rather than a stone which does not let light pass though at all. Something to note is that MOST stones will have natural inclusions so you cannot avoid them completely.
Polish: The surface of the stone should not be scratched. You can move the stone a bit and see the light reflecting off the surface to see this.
Price: Please do make sure that you hunt around in several stores before you finally go ahead and buy the stone. That is the least you can do to save yourself some money or rather buy some more in the same amount. Most of all, feel free to BARGAIN...
Store: Wherever you buy it from, make sure that the store is such that they want to build a name and will pay utmost attention to customer service. If they have knowledge about their goods and are willing to share that knowledge with you, then it is worth paying them a bit more for this knowledge and getting the right thing rather than wasting it on someone who is out to cheat you. So since the name game is important in jewelry purchase, try to buy from a local brand if not a big one if possible. But do shop around for prices and quality. Also make sure that they give you a complete idea of their return/ exchange/ upgrade policies. Online purchase is also not a bad idea if you go to well known stores and they have a good return policy with no obligations.
Questions: For any clarification on any of the above, please feel free to write to me at surbhi.s.gupta@gmail.com. To buy directly from me, please send me a mail and details of what you would like to buy at surbhi@jewelsutra.com
This year's JCK will be much like yesterday's Oscars, a glum affair. Just as Oscars were boring, plain and un-trendy, JCK 2008 will be repetitive, uncreative and depressed. Just as writers strike was harbinger of things to come for Oscars, the recession fears bode a very bad omen for JCK 2008.
You can expect the usual players at the JCK but do not expect the "pizazz" and the dazzle at the show. The executives will be chasing hard to find deals. Like Oscars, you can expect a strong showing by international players. There will surely be a lot of companies from China who will be putting booths. But judging by the economy, I am skipping this yearly ritual in Vegas.
Is it worth it to fly to Vegas even if it seems to be a lackluster event? I do not think it is worth it to spend the time to this show. If you are genuinely interested then you are better of taking the 2007 list, visiting every company's website and talking to them on phone. Most of the companies will be very eager to get your business. If analyzing trend is the sole reason you want to visit Vegas, then I will suggest you sample your jewelry on the main page of all the prominent retailers. This will be a good substitute. With economy in dire straits, it will make sense to keep your expenses as low as possible.
It has been amazing as to how many people have contacted me about my series "Designing in Recession". That truly gives you an idea of whats weighing on people's minds these days.
In finance speak, stones are like Options. Like "Options", they have a distinct intrinsic value and an extrinsic value called aspirational (emotional, beauty in the eyes of beholder) value. While it is difficult to value the extrinsic aspect of a stone, we can try to understand how an intrinsic value can be measured.
So, what does the intrinsic value of a stone mean? How do we quantify it? And what it means to an average Joe buying a synthetic? Below is our first crack at the factors trying to ascertain an intrinsic value of a stone.
Maintenance Value :- How much cost is incurred in maintaining a diamond such that it does not loose its value.
Replacement Value :- If you want to buy a similar stone at any point in time, how much would you have to pay. Ordinarily, the price should increase at least at the rate of inflation. This would mean that the intrinsic value is age-neutral. If the annualized price increase is greater than inflation then there is a higher rate of return and the intrinsic value increases with time. Some can argue that the replacement value can easily contain "extrinsic" component a stone's pricing. If some extrinsic component does get priced as intrinsic with time then it is only because of the intrinsic capabilities of a stone and it does not change regardless of who possesses it. For example, jewels that are placed in museums or are bestowed in crown jewels are special and have a higher intrinsic value.
Exchange Value :- If the stone can be exchanged with other stones of similar properties then it means that the stone is not exclusive enough. Thus, there is always an upper bound on a stone's replacement value which is determined by the market and not by the qualities of the stone.
Thus a resale value of a stone can be put simply as:
Resale Value = Intrinsic Value + Fractional Extrinsic Value
Silver is affordable and sometimes fashionable: Silver being less expensive than gold, sounds like a more feasible option to use instead of white gold. It values not only lesser in dollars per ounce but is also lighter in weight (mass) and hence lesser quantity will be used to create the same piece when compared to gold. (A 10 gm gold bangle will look bigger when made in 10 gms of silver). Usually in the jewelry market we use sterling silver (925 parts silver in every 1000 parts of an alloy) for all purposes of strength and durability. Modern brands such as Scott Kay, David Yurman, Roberto Coin and many more use Silver as the base metal for fine jewelry. Silver makes a piece of jewelry more affordable for a larger crowd and hence more acceptable than many other metals. The wastage in silver jewelry manufacture is not as expensive as in white gold and hence the overhead charges are in control. So at the end of the day it is either the expense or it is the statement that drives us to buy silver.
Few style and techniques such as oxidization and burnishing can only happen in silver for e.g. in Mokume Gane, the Japanese technique of Metal smithing, without the presence of silver, etching cannot happen. Similarly, in Kundan jewelry, the Indian antique jewelry style with prominent use of uncut diamond, silver is an essential metal to bring out the shine in the diamond.
Most of all, silver is originally white and whereas white gold is technically pale yellow in color and needs a coting of rhodium to enhance the white color.
But white Gold is better for fine jewelry: However, cost sometimes can truly buy quality. In this case, durability at least!!! Silver tarnishes fairly easily when exposed to the atmosphere due to reaction with sulfur present in minute traces in the air. The temporary brownish tint caused by this reaction can be removed by cleaning with regular silver polish available in the market, however it is a repetitive activity. Also such frequent cleaning of the delicate product may render the stones loose from their setting. Silver is also a known material to cause allergy whereas Gold is a fairly well known hypoallergic metal in higher grade of alloy. Silver is a softer metal than gold thus the prongs built in silver to hold the precious stones as well as the links can easily get damaged. Silver gets scratched easily as well.
But for those who want the benefit of wearing jewelry crafted beautifully in good looking stones without living with the burden of the extreme expense accompanied, silver is a beautiful metal!!!
The customer jewelry buying behavior during recession can be divided in two parts:
The initial bang where everyone takes a hit and essential purchase is the only thing that happens
And the follow up, when people try to recover and there is hope and struggle, a mood that sets the purchase in every field
Let us begin with the first part of Jewelry Buying behavior during Recession We are at a point where we know what sells is what is essential... Engagement rings and wedding bands. The next product category that will sell are earrings and pendants. And finally the rest of the categories in this luxury market, bracelets, necklaces, watches and the rest are going to be a much tougher sell than usual.
Competition has never been tougher, so what is it in a product that will sell and what will take a step back?
Let's Talk about the materials: Your customer for an engagement ring wants to pay less without a compromise in his expression of love because this is the most important piece of jewel that he is about to buy. To deliver to him what he desires, we must have a look at the most important ingredient in making an engagement ring: the material. The rock and the metal that holds this beauty.
The various options that you have, while choosing the metal for an engagement ring is usually gold or platinum. Despite the fluctuating prices of gold, it is still cheaper than Platinum which makes gold the obvious choice for the metal. 18K Gold will however compete with 14K and that is something that a store should look into as the personal choice of their clients.
A bigger diamond is usually considered better and therefore the compromise is made in the rest of the 4C's of a diamond. This is specially true during a recession. Customers will prefer size over color, clarity and cut. Help your clients make a decision by offering them better clarity and a bigger size with compensation in the lesser known Cut and Color. The key is to set the right balance of visual appeal and worth.
Give your customers a break and introduce them to the fascinating world of colored stones. Since an engagement ring is all about the rock, give them an option of other stones such as Topaz, Citrine, Quartz and other stones used for Engagement rings. Give diamond accents around the stone or else in a diamond ring, give accents by use of other color stones. Synthetics and treatments are coming in strong, but make sure your clients are well aware of the drawbacks of these options regarding the return policy and investment.
Lets now talk about the design:
Limit the metal: A Classic design such as a simple diamond held in a prong setting is most likely to sell faster than a more modern tension or even a bezel set diamond ring. The use of metal should be limited to what is required rather than being ornate. Comfort setting may not be a big seller for once. People are looking for what shows without having to pay the price of what does not. So get rid of that excess metal on the bottom of the shank and stay away from tension and flush settings.
Increase the visual size: Add in accents where ever possible to introduce the look of "bold" and splash in some color. Use shapes other than round brilliant for options because some of them look bigger and cost lesser while hiding the flaws better.
Do not miss out on the manufacturing details such as white prongs ALWAYS and back the diamond with white rhodium. Use accents of lower color grade than the main diamond to make it look apparently whiter. Do not allow the prongs to over lap the diamond but make them big enough to compliment the diamond and increase its visual size.
Raise the diamond to give it prominence. Lower the rest of the diamonds to highlight the center stone. The few things that you cannot compromise on are the strength of the prongs and the width of the ring in context with the design.
To make the sale:
If you have a discount to offer, then flaunt it and publicize it.
Know what your competition has to offer because his customer could be yours and vice versa. This is the only time when you will get new customers because customer loyalty will strictly be dictated by price and quality. So make sure that every window in your store and every ad you put across is as inviting as a warm Christmas cake because that is what your customer will look at in times as these.
Your priority at this point is to move your inventory in all segments, so make that your motto. Instead of simply reducing the direct cost of the ring, add in a bonus or discount for the next purchase. Or simply offer another product for the price of the discount you were about to offer.
Subtly remind your client of what they already own and make them feel good about it by offering jewelry cleaning and repair etc.
To reduce inventory costs be more creative with stocking up samples of that which will sell and can be easily modified to more complex designs. By this I mean that for every few similar looking designs, keep 1 ring complete with the setting etc to represent the several blanks ready to set the stone that your customer may choose. Keep the option of introducing other stones ready so as not to at least loose the customer.
Open up your online subscription to buying ready stones without raising the costs and yet maintaining the variety. Keep your catalogs ready and make yourself available on the world wide web. Internet is the most important tool you can put to use to promote yourself.
Brush up your sales staff, because the knowledge of product is the key factor to sales more now than ever before.
Designers, brace yourself. This year will be a bumpy ride.
Tiffany & Co. just released its sales data for the month of November and December. Its US same store sales fell 2% according to the Wall Street Journal.
Tiffany's sales figures are a benchmark for luxury goods market. Jewelry represents the one of the highest elasticity (in microeconomic terms) products. This means that the demand for jewelry is highly sensitive to the price or willingness to pay. With a downturn expected, if willingness to pay decreases by 1% , the demand for jewelry lowers by a much greater percentage. The direct effect of reduced demand is in the sales numbers. Taking Tiffany's a high end jewelry brand moving into mass jewelry as an example we can fairly assume that the overall luxury product market should not be doing well either.
If a company chooses to cut costs, then laying off designers will certainly be item on the table. So, what kind of companies will be more prone to cutting costs. We believe that companies which sell low end jewelry and compete on cost are prone to slashing costs. Thus, if you work at one of this type of companies that you should be scared about your job.
If a company chooses to be more efficient by doing more with the same and in a better way, then it may not have to slash jobs after all. They may ask designers to be more thorough in their designs. They may ask product management to consider product lines more carefully... and the list goes on. A company that competes on quality of design has higher gross margins and is more likely to fall under this category.
Do yourself a favor? Estimate the gross margins of your firm and compare it with the Zales or Kay jewelers!!
Does the lowering of sales mean that companies will hire less jewelry designers? It could be true but let us dissect the issue analytically. Low demand usually means higher backlog of stale inventory which means higher discounts for consumers. More competition with the new collections. Lesser price quotes on the fresh products and hence reduction in profitability of the company.
Some companies react by cutting costs while others manage to be more efficient.
If a company chooses to cut costs, then laying off employees including designers will certainly be first thing on the table. So, what kind of companies will be more prone to cutting costs. We believe that companies which sell low end jewelry and compete on cost are prone to slashing costs. Thus, if you work at one of this type of companies that you should be scared about your job.
Do not forget... for a company like Tiffany there are only a couple of designers (labels) that work. The first few in the list to be chucked off are the out sourced manufacturers. The designers that work for those manufacturers would get lesser work (usually commission based) and hence lesser money. Usually all companies big and small have a few in-house and more outsourced/ freelance designers... they are usually the lesser affected people.
Independent designers are actually the ones who would really have to take the blow. Reason... safer jewelry buying habits will encourage the 'back to basics' kind of designs for which bigger players and direct manufacturers can provide better value/worth.
What will change however is the material and design... less comprehensive 'big diamond' look will be replaced by 'spread out color'. More bizarre forms and catchy patterns etc will happen over classic look. Expensive material will be replaced by simpler look alikes or wannabes materials. More variety will start so costume and imitation jewelry will be more into vogue than ever before. Synthetics may come in big but I highly doubt that considering it is still a big price as compared to lesser precious but real stones.
Combination of materials will definitely be in. More emphasis on other accessories will start taking over gradually and we will be back to earring-ring basics. Let us not forget the season as well though... that takes us to the more vivid color palatte and more variety of everyday jewelry. Designers do not get laid off under such circumstances rather their work only gets tougher and lesser money for them considering usually a percentage is paid for the design. Since lesser expensive jewelry comes in so volume of sales shoots up ... more designs required and hence more designers.
So in conclusion... designers brace up for more work less pay...
When a product gets hard to sell, a design gets harder to create.
One of the aspects that needs to be considered is the behavioral changes in a consumer when it comes to shopping for jewelry. Recession causes consumers to scale back on their discretionary spending. Jewelry is one of the first things that one would willingly live without.
There will always be the ever lasting engagement rings and other staples that will continue to sell. After all, in the burning fire of love and romance, what's a recession to come in the way of a proposal. Usually the savings begin months and sometimes even years before the actual proposal and purchase.
Due to recession, however, the prices and the demand for new engagement rings can be affected by the surrounding inventory in the store. The stores will in order to churn their inventory and move or rotate the dead stock give heavy discounts on the products. And so an average consumer may find it easier to shop for the lower prices.
In such an environment, it is tough to stand out. Thus, stores and designers who focus on creative and variety of designs with alternates to price ranges for engagement rings and other staple jewelry can increase their margins and keep customers attracted. We believe that the behavior of the customer alters when a customer feels that he/she can bargain for price.
Again, to hold the line on prices, the customer needs to be enticed with variety of designs. Some may argue what's so special about recession since it is always a nobrainer to keep a variety of designs. Well, during recession there is only so much inventory you can keep so a company has to be very selective in their products and designs. We are suggesting that it will be a good idea to stick to the staples like the engagement rings.
Aspirational shoppers will drool over every piece of fine jewelry standing at the window of Tiffay's at 5th Avenue. But, a large mortgage bill or unpaid credit card bills compounded by threats of job loss will definitely prevent the consumer from buying their aspiration. We believe that another type of product that might outsell its peer could be the ones made of less expensive stone but supreme design. This is to increase the affordability and maintain the sizzle of aspiration as much as possible.
So when Heidi Klum gets sued by Van Cleef and Arpels does it represent a terminal shift in the way the business of design is conducted? A $25,000 lawsuit doesn't seem much of an amount for Van Cleef and Arpels (though it may be big for a budding designer in Heidi) yet the repercussion of the lawsuit could be huge in the business of design. Is this really a precedent for industry wide litigation fest or is this just a minor show of strength between two designers?
Can design be patented or copyrighted? Really? Van Cleef and Arpels claims that Heidi Klum's design company copied the Van Cleef And Arpel's Alhambra jewelry. Alhambra jewelry is a derivative of Clover design pioneered by Coco Chanel and others. Whether Heidi Klum's company copied the designs is another matter but a bigger question is the protection offered to designers by law. Clearly, patents and copyright laws are not sufficient to protect designers. A patent can protect a chemical formula of a drug made by Pfizer but how can it enforce the copying of designs. Designs are conceived from inspiration and can inspiration be copyright protected? It is the derivation of these inspirations that manifest in the designs that we have to love. There appears to be a very narrow band within which copyright and patent laws offer protection to designers.
Lost Revenues or Lost Identity? Another difficulty is the assessment of reparations for lost sales over copying of designs. On what basis can a company claim a specific amount as compensation for copying? Van Cleef and Arpels may well have pulled out the $25,000 amount on the ability to pay rather than actual losses they may have suffered. Jewelry Designs are forms of art rather are very difficult to value. Companies can year over year sales and can come up with a number but it is really all that a company lost?
We at design depot believe that copied design result in a loss of identity which is a far significant loss than any lost revenue. Directly copied designs are a blow below the belt that breaks the unwritten code of honor among designers. It may serve as a business strategy to make quick profits but it can never result in a sustained competitive advantage and a lasting brand image.
Brand image and jewelry designs are inexplicably linked. Every jewelry brand have their signature collections. These collections may morph over time but they represent the true identity of the brand. This identity does not depend on the designer but the brand and its brand managers. For example, Van Cleef and Arpels designs are inspired by nature and fantasy. Is it possible that Van Cleef Arpels is signaling to all the inspiring designers that they will fight tooth and nail and not take any competition lightly?
It remains to be seen how this lawsuit out in the end....
How does a Lab created diamond compare to a natural one for a wearer?
Appearance and care: Same in both cases
A lab created diamond will look exactly the same as a natural one under normal conditions ie normal light and no magnification. So NO jeweler or non-gemologist can make out the difference between a natural and lab created diamond unless the inclusions are big enough to see with the naked eye. The brilliance, fire, scintillation, and the radiance will be exactly the same in both.
Colorless Synthetic Diamond
It is 10 on the Moh’s scale which is the same as a natural diamond (hardest known substance to us). This means that it will last you for the same time as a natural one (forever) and not get scratched. Both the diamonds have the same chemical composition and molecular structure which means that a lab-created diamond will also chip in the same fashion as a natural one and requires the same kind of care.
Diamond creating machine
You can expose it to ultrasonic cleaning in the same way as a natural diamond and most of all you can put it in all of the same settings as a natural diamond.
Inclusions: Difference
The important thing that you should be aware of is that a lab-created diamond will have 'inclusions' which are 'lab created'. You can expect black specs (flux) or carbon inclusions of various sizes and un-natural shape whereas in a natural diamond you can expect natural inclusions such as a feather (small crack like appearance) etc. or regular natural black or dark inclusions.
4 C’s: Few differences
They both have their own system of grading clarity. An IF (Internally Flawless) Lab created, untreated, colorless diamond over 30 points is almost as rare as a natural counterpart. As the size increases in either, the rate per carat of the stone also increases.
CVD Diamond plates
The color, cut and weight in either of the two diamonds is judged on the same basis. You would buy either of the two diamonds keeping these 4Cs in mind.
Treatment: Practically the same
Diamonds of any sort are treated for 2 major reasons… to improve the color or to remove or hide the inclusions.
Color Enhancement: Usually done by exposing the diamond into a controlled high pressure high temperature (HTHP) environment. It is usually performed on select diamonds in near colorless or slightly brownish color (G to N color usually) to make them colorless or near colorless. This ‘moves’ some of the molecular misbalance in the diamond to ‘correct’ the color. It can be performed on only select diamond types. Both Lab created diamonds as well as some natural diamonds are treated in this way. The treatment is permanent and can be detected by gemological tools and sometimes by the loupe as well.
Lab-created diamond in fancy color
Hiding the inclusions: This is done in order to hide or ‘burn’ the inclusions inside a diamond. It is usually done by drilling a hole into the diamond by controlled laser and ‘burning’ out the inclusion. The laser drill hole is a permanent ‘line’ inside the diamond and is very much legal if declared in the clarity report.
Sometimes the drilled hole or the burned out cavity is filled with a transparent substance (with a high refractive index) so as to make the cavity ‘lost’. This filling is not permanent and should definitely be declared because stones with filling cannot be graded correctly. Many lab created diamonds are treated by laser drilling because they tend to have large carbon inclusions. Many lower clarity grade natural diamonds are also treated in this way. The laser drill marks are easy to see under a microscope or a loupe.
CVD Synthetic Diamond- Uncut
Resale value: Definitely not the same
For a natural diamond, you may not have too many difficulties in selling it in any part of the world. However, as of now, there is a very small market for synthetic diamonds. Please be aware that the amount of money that you are spending on a lab created diamond may not get its return for you if you ever want to sell it off again. Learn the resale, return, exchange and upgrade policy of the store that you are buying from. There is a tremendous cost difference between diamonds created by the CVD (Carbon Vapor Deposition) method and the HTHP (High Temperature High Pressure) method। This difference may not count to as much when you buy your diamond but it will matter when you go out to sell it.
Jewelrymadewithsyntheticdiamonds
You should know what is the return for your money in the future so be aware of the return, exchange and upgrade policies before buying even a lab-created diamond. The re-sale value of a real diamond is definitely way more than that of a lab created one so be sure of where you are putting your money.
Jewelry made of Lab-created Diamonds
You can get your diamonds appraised at GIA or several other appraisal bodies so be sure to do so when you buy a large diamond whether it be natural or created.
Watch: Wear a conservative watch. Something that is not flashy, bright or flamboyant. A simple leather or silver metal with a simple practical dial is a good idea.
Earrings: If you choose to wear other jewelry, be conservative even though usually, removing earrings is the safest. Especially for conservative industries, don't wear earrings. Observe other men in your industry to see what is acceptable.
Rings and bracelets: Make sure it is not something that would distract the interviewer or yourself. Keep it simple and minimal.
As a general rule, you want to present an intermediate attitude between who you are and what is expected of you. Not too bold or outstanding but not too laid back. Dress with confidence but do not over-dress. Judge your industry and designation and dress accordingly. Jewelry / accessories for Women... formal situation:
Watch: Wear a conservative watch. Not a thick strap and no flashy colors or dial. The watch size should be in proportion to your wrist size visually. You may also choose not to wear a watch at all depending upon your attitude and other means of measuring time if you need it.
Scarves: Scarf styles and other accessories come and go. Keep your choices simple and leaning towards the conservative. Avoid extremes of style and color. If your industry is creative, you may have more flexibility than someone pursuing a conservative industry such as law or medicine etc.
Jewelry: A classic approach is usually safer than trends. You can experiment a bit with the rings and bracelet but anything on the neck or ears has to be something that compliments your face without distracting from your expressions. No dangles and no glitter should be the rule. Simple gold or diamond or even a mild touch of color could look good.
Your styles should be comfortable and sensible. Be who you are... you want to present the nicer more acceptable you. Simple gold or well coordinated colored stone jewelry is a good wear. Do not wear anything too glittery or flamboyant and stay away from fakes. It is better not to wear adornment rather than mess it. It should reflect your personality to the extent which makes you suitable for the designation you are applying for. If you decide to wear a chain or a neck-wear make sure the visual weight is well balanced with a set of smart earrings if required. Heavy earrings do NOT sit well with a heavy neckwear. Your jewelry should not be cumbersome. Once again, no dangles and no noisy jewelry. Go for the classic or for minimalistic if you are not sure.
All the best. For personalized comments on jewelry styles that would suit you, simply write to me at surbhi.s.gupta@gmail.com along with a recent photo in the hair do that you would like to wear to an interview.
Coming up soon... "what jewelry style for my face cut".
For all of you who want to join GIA, just sit back and think for a while... why are you actually interested in gemology or diamond grading? Honestly, whatever you learn at GIA in diamonds is exactly what you will learn at any other institute. Colored stones I agree, GIA possibly is the best. Anyways, as one of you said, the name-tag is good enough to begin with and I agree with that part at least.
Regarding which GIA center, go beyond the academics years and see where you want to be in the future. Carlsbad is the MOST expensive place in terms of living expenses and facilities. Obviously, it is a seaside village, beautiful sunny pleasant but a vacation village and so expensive (public transport is terrible so you rent a car which is probably easier and cheaper in bigger towns, rent a room/ apartment/ paying guest expenses (which again is more than usual), food expenses (limited Indian stores so you cannot cook much though this you can work around by sharing and bla bla) and of course even the entertainment costs more because you will live in California. The rest of the expenses (if any) I think should be the same in all places.
If you are looking at GIA for future job opportunities, then decide where you want to spend your coming few years. Carlsbad is definitely not for foreign students looking for an H-1. LA is a great place too if you are looking at California as a whole. It is lesser expense. With the total expenses coming down to at least some 20K USD for the entire course (maybe more now since I graduated almost 4 yrs ago) you should think about how you can earn that amount back.
I’m sure that you are all from well-off backgrounds since you are contemplating GIA to begin with, but that doesn’t mean that you don’t want to earn back what you spend on parhai. If you do manage to secure a job right away it would pay a basic amount so do a bit more of ground work with all of that and make sure you know what you are getting into.
All that said and done, I am a GG from Carlsbad also did the Jewelry Business studies there. After graduating from Carlsbad and settling down in NJ, I recommend that you really need to know the job options available to Indians in NY, CA, Fl and where ever you want to go.
Carlsbad is for those who want to get into international trading at a high-end level. If you have an existing family owned business and want to join only for the knowledge, seriously, Mumbai is a great place to be in (minus the fact that you get to live in US :-) which I think is a great incentive since as a family of jewelers you will realize that this is the only break from family that you will get other than occasional vacations in the future)
If you want to get into international trading, then consider NY and LA centers since THAT is where trading really happens. If you are into colored stone trading then think about Bangkok. If you want a job in INDIA, think a dozen times before investing in your education abroad since it will take forever to earn it back in Rs leave alone making profits.
UK I shall not comment about, because though I have a lot of friends and business associates there, I have never even considered the place. The only reason why I would have ever gone to UK for the course over US may have been the fact that you can get work permit for certain no of hrs even as a student there and of course getting the VISA for UK is a piece of cake.
Here in the US you would get an Optional Practical Training towards the end of your course but it is not the easiest thing to do. OPT also means that as a student you cannot work on an M-1 Visa and you would have to stay an additional 3 months in basic salary and not really advance towards any particular career if you aim towards a business. You must try to call up alumni to find out their opinion.
As far as the quality of education is considered, there will be only a marginal difference if at all between the various centers. Most of what you absorb is absolutely dependent upon your own dedication and willingness to learn. If you are serious about getting the best out of GIA, then start now even before the term begins and start learning about what is available in the market where you want to be or where you are so that when you do study, you will know what to concentrate on.
Q: What do you think is the future of the diamond industry with the entry of these synthetic diamonds?
I feel that in the future, just like in pearls, synthetics will completely KILL the diamond market. Every attempt is being made to make sure that the real are kept seperate from the synthetic, but without sufficient awareness at the consumer level, the real diamodns will defnitely loose their sparkle to the fake.
Diamonds are aspirational entities. They need to be rare and they need to be desirable. If there are very readily available versions of this tiny bit of glamor, it will eventually loose its desirability. It is very important for the consumer to be aware of the existence and identification of real vs synthetic diamonds. With the obvious mischief that will be created by various marketing teams to promote synthetic diamonds, Im sure the consumer will never know the difference between a real and a synthetic diamond.
Very soon due to a surplus of diamonds, we will be looking out for another form of glamor in this industry. Something as priceless and beautiful as a diamond in itself. Since I doubt the existence of such a substitute, I am assured that the industry is in for a big setback.
This however, will surely take over several decades so benefit as much as you can from the glory and value of a diamond while you can. The reason why I say several decades is because first of all, this will affect the yellower and brown diamonds followed by the smaller diamond industry since that is the size most commonly available in synthetics. That in itself will keep the synthetic manufactureres busy considering the size of the market. Beyond that there will still be research etc happening for creating the bigger diamonds but then our own great 'GIA' will land up with solutions to figure out the fakes vs the reals.
To look back upon history, study the life of the pearl industry, and the moissanite attempts to the diamond market.
You can listen to my weekly radio Jewelry Talk Show, 'Jewelry with Surbhi', on EBC 1170 am or www.ebcmusic.com every wednesday 10 am to 12 noon.
Read my column, 'Jewelry with Surbhi' in Cineview a biweekly newspaper distributed along the Eastern US coast
Q: Is it possible to identify synthetic diamonds from Natural ones? How?
In the most commonly selling grades such as VS, SI and below, you can very much distinguish the synthetic from a natural diamond. Look in the loupe for the 'synthetic' characterstics such as the carbon deposits and hour glass zoning.
HTHP (High Temperature High Pressure synthetic diamonds) are easier to identify because of the hourglass and the 'hexagon' sort of bands but CVDs (Carbon Vapor Deposited) are much more tricky because their inclusions are very similar natural inclusions.
So the better quality ones such as VVS and over are really really tough to make out especially if they are CVD Diamonds. You would definitely require advanced instruments for those.
To figure out natural vs synthetic diamonds, practise a LOT. Get a bunch of synthetics of various kinds and grades and a bunch of real ones. Look very very carefully to compare the inclusions, their color, reaction in the various advanced gemological instruments. You will be able to eventually make out differences.
While assessing the stones, if you come across obvious natural or obvious synthetic inclusions, you can move on to the next stone. After that point, go on to the advanced instruments. Beyond that you would need to seek external help from bodies such as GIA or EGL etc.
Entries are invited for a new all India jewellery design competition, ‘ATR Gold & New’, that is being organized as part of Lucky Lakshmi – India’s Jewellery Festival. The competition is being organized by World Gold Council (WGC), All India Gems & Jewellery Trade Federation of India (GJF) and ATR Institute of Jewellery Design (ATRIJD) and supported by Jewelbiz India.
The theme selected for the competition is “Fusion” – and contestants have been asked to create designs that marry ethnic charm with contemporary imagination. The designs should be of a necklace set (necklace and earrings) in plain gold of 22k and above.
Originality, interpretation of the ‘Gold and New’ theme, practicality, wearability of the finished piece and the style statement your design makes will be the criteria for judging the designs.
The contest is open to all. A prize of 100 gms of gold will be awarded to the overall winner and 50gms each to the 1st and 2nd runners-up. The remaining nine finalists shall receive 10gms gold each.
In the first round of judging that will take place in Mumbai in the 3rd week of October, the top 100 designs will be short listed, and in the second round held shortly afterwards, 12 finalists will be chosen from among these 100.
These 12 pieces will then be fabricated and the winner selected from among them in the final round of judging in early November 2006.
JEWELRY TALK SHOW HOSTED BY SURBHI S GUPTA ON EBC RADIO 1170 AM ON 13TH OF SEPTEMBER WEDNESDAY 10:00 AM TO 12:00 NOON.
To all you wonderful listeners of EBC radio, a warm welcome from your host, Surbhi.I would like to welcome you all to the world of “Jewelry with Surbhi”. Every week, Wednesday 10:00 –12:00 we will talk about a few precious things, about diamonds, about gold, about silver, and about the trends and designs happening in the jewelry industry. We will listen to a few songs and will talk about both these glamorous industries, Bollywood and Jewelry.
So, to begin the show, let me give you a hint of what to expect for today’s episode of “Jewelry with Surbhi”. Today we will talk about the jewelry worn in the movie “Krrish” and the upcoming trends for this fall in India as well as in NJ. Then we will take a brief recap on the Gold market. Followed by discussion about a very common kind of stone setting called “Prong Setting” and what is it that you should know while purchasing jewelry with Prong set stones. And then finally we will talk about the September birthstone, a stone which is conflicting and yet of great relevance to most of us jewelry wearers… Sapphire ie Neelam. So folks, lets begin this beautiful journey of “Jewelry, with Surbhi” with this beautiful song.
SAMA HAI SUHANA – ghar ghar ki kahani
Well friends, that was a lovely number picturised on Mr Rakesh Roshan. I'm sure you must’ve all heard about Rakesh Roshanji’s movie “Krrish”. And if you have seen this movie then you must’ve surely noticed the lovely jewelry worn by Priyanka Chopra. The jewelry in this movie is sponsored by D’damas, a fairly well known jewelry brand. This brand is associated with the World Gold Council and you can look up their collections on their official website, www.ddamas.com
Throughout the movie, Krrish, we see, very simple, everyday style of jewelry being worn by the lead actress. Most of the times, she has worn very simple Hoops, Studs and drops in a white colored metaland usually no stones are used. This could be white gold or platinum. Hritik Roshan has also worn a ring in white color metal, which looks very much like the trinity band. But most of the finger rings worn by Priyanka Chopra are in yellow gold.
Now since the conversation has already led itself towards gold, lets take a quick look on this week’s “attitude of gold”. This week, on the 12th of September, that was yesterday, we common consumers got relief from the increasing prices of gold after a long time. At 583 $ per ounce, this Tuseday saw a drop in the gold price, the lowest in the last 30 days. In the last 12 months the lowest that gold has been was 445 $ per ounce which was last year September 13th.
For the last few months this steady increase in the gold prices has left us all very wary of buying gold. But despite all these ups and downs, with the gold buying season approaching, if we Indians still continue buying gold by even 20-25 % lesser than usual, then too, India and Indians will still remain the biggest buyers of gold all over the world.
The highest that gold reached for the last 30 days has been 637 $ per ounce on 5th of September and the highest since last year has been 725 $ on 12th May this year. For most part, for the last several years, we have been noticing that gold is following the trend of commodities and oil prices, so while you keep a check on the oil and commodities market, we will keep a tab on the “attitude of gold” in “Jewelry with Surbhi”.
All the material that I am talking about today will also be published on the blogspot www.jewelrywithsurbhi.blogspot.com or you can even write to me at jewelry.Surbhi@gmail.com
After all this serious jargaon about gold prices, lets take a short break and let us listen to these couple of songs from the movie Krrish and after this break, we will talk about the jewelry worn in this movie.
KOI TUMSA NAHI – Krrish
CHORI CHORI - Krrish
After listening to both those beautiful numbers, and after all those gold price talks, lets come back to the jewelry worn in the super-boy movie, Krrish.
In the first song that we just played, “Koi Tumsa Nahi”, there is one particular necklace and earring set most likely in Diamonds and White Gold, which catches our attention. This diamond set is worn by Priyanka Chopra with a black evening gown. It is also featured in several trailers and ads of the movie. It looks lovely with its chandelier style earrings and very simply designed necklace, worn close to the neck. It has a sort of lacey design, which looks very pretty and delicate.
For those of you, who joined us right now, you are here with me Surbhi in this episode of “Jewelry with Surbhi” and we are talking about the jewelry worn in the movie Krrish. You are tuned in to EBC 1170.
Both the songs that we were just listening to were, from the movie Krrish and we are now going to talk about the jewelry worn in the song, “Koi Tumsa Nahi”
Throughout the movie at various instances, we see a beautiful ring, which Hritik Roshan finally presents to Priyanka Chopra in the song “Koi Tumsa Nahi”. This ring looks like a “U” shaped pipe with both ends trimmed off by 2 gorgeous looking blue colored stones. The ring is made in 18K yellow gold and the stones are most likely Sapphires, both oval brilliant cut. This ring is also sponsored by D’damas and is a part of their “commitment range”. You can get a glimpse of it on their website or in the trailers of “Krrish” on www.ddamas.com or www.krrish.com
As I just mentioned, the stones sort of “block” the pipe like design with a Bezel set for each end. They are set at an angle and face upwards, and this is what makes this ring so interesting and different. The stones are set in bezel setting or bucket setting which is a fairly strong setting so the ring can bear enough daily grinds and still remain intact. We will talk in detail about this kind of setting in upcoming episodes of “Jewelry with Surbhi”, but for the time being, we will talk about another kind of setting, i.e. Prong Setting, after these couple of songs from movies picturised on Hritik Roshan.
DEEWANA HAI DEKHO
SOCHO KI JHEELON KA SHEHAR
Welcome back friends to this episode of “Jewelry with Surbhi”. And I am your host, Surbhi. I am a Graduate Gemologist and an Accessory Designer with specialization in Fine Jewelry design. I practice as a Freelance Designer and Trend Consultant in Fine Jewelry for various companies and individuals. And of course, right now I am also your host and will join you every Wednesday 10-12 in “Jewelry with Surbhi”. If you have any questions, suggestions or comments, I would love to hear from you at jewelry.Surbhi@gmail.com . I will look forward to your feedback so that with your suggestions, I can further direct the material, music and temperament of the show, in the upcoming episodes of “Jewelry with Surbhi”.
As of now in today’s show, we have already discussed the jewelry worn in the movie Krrish, and about the “Attitude of Gold” this week. Now we are going to talk about the September birthstone i.e. Sapphire or Neelam.
Amongst all the Blue gemstones that we know of, Sapphire is considered the most valuable or precious and is priced very high. Sapphire is called, “Neelam” in Hindi after its Blue or Neela color. It is a fairly hard stone, 9 on the Mohs scale, which means that it does not get scratched too easily and so it can be conveniently worn for everyday jewelry.
Sapphire is a very important stone historically. We have heard several stories about famous stars, celebrities, kings and Royalties associated with sapphires. Of these, the “Peacock Throne” from the Mughal Era takes the lead. This beautiful throne features a peacock, with an elevated tail adorned by rich blue sapphire and a few other colored stones. Before we go on abut the historical relevance of this blue gem and famous personalities who prefer Sapphire, let us listen to this Peacock song and another one related to the rainy season in India.
MORNI BAGA MA MOLE… Lamhe
NEELA - bluffmaster
As blue as the color of a peacocks blue neck, sapphire is a stone that symbolizes sincerity, royalty and faithfulness. And it is also an excellent choice for engagement rings. In fact, Prince Charles gifted Princess Diana, Prince Albert to Queen Victoria, and also Michael Wilding gave Elizabeth Taylor Sapphire jewelry at various occasions.
The famous Hollywood personality, Mary Pickford owned 2 of the largest and most beautiful sapphires – the 182-carat, Star of Bombay, as well as the over - 500 carat, Star of India. As you can probably figure out from the names, both these huge priceless rocks have origins in India.
These were a few tidbits about the Stars of India. But did you know that the Bollywood star, our own Shehanshah, our Sarkar, Amitabh Bachchan Ji also has a great affiliation for Sapphires. That’s right friends, Amitabh Bachchan Ji also wears Sapphires and does not hesitate to wear his beautiful rocks for the shoots. The most recent movie in which we get a glimpse of his sapphire was “Kabhi Alvida na Kehna”. One of the blogspots that I recently visited said that he actually wears 2 sapphires on his right hand middle finger. That is a rather powerful combination.
It is said that Sapphires do not suit every bodt. Just like diamonds, Sapphire is an extremely powerful stone. We will discuss further about Sapphires and their astrological harms and benefits after a couple of songs featured on Amitabh Ji.
MAIN HAR EK PAL KA SHAYAR HOON
BHALA BURA
Welcome back friends to Jewlery with Surbhi. right before these beautiful songs I was telling you about Amitabh Bachchan Ji and his Sapphire rings which are often seen in many of his movies and also in Kaun Banega Karorpati
Sapphire ie Neelam, is worn to reduce or neutralize the pressure of Saturn or Shani. It is recommended that sapphire be set in 18K yellow gold and worn in the right hand middle finger for people who need to neutralize the Saturn in their charts. Usually 2 carat stones are recommended. The deeper the color the better or more powerful it is. The color of the sapphire should be a rich blue and neither pale or watery nor too dark or inky. It should not be opaque and should have least amount of inclusions possible. This stone is said to be of equal and opposite power to diamonds so they both more or less neutralize the affect of each other.
In Christian beliefs, Moses was given the Ten Commandments on a tablet of sapphire, rendering it a sacred gemstone. Because of this, sapphires came to be associated with divine favor and became the choice gemstone for kings and rulers. This is why Sapphire is granted the title of “The Divine Gemstone’.
Sapphire in its rich blue color is truly the Gem of the Heavens. Ancient Persians even believed, that the earth rested on a giant sapphire and its reflection is what granted the sky a blue hue.
Let us listen to a few songs before we go on with the various enchanting colors of sapphires. The first song I am about to play for you is one of my personal favorites, “Ma rewa”, sung by the band Indian Ocean and the other is a new version of Jai Jai Shiv Shankar.
MA REWA
JAI JAI SHIV SHANKAR
Ma rewa… tera paani nirmal… khal khal behta jayo re. That was a beautiful number by the band Indian Ocean. You are listening to Surbhi in this weekly episode of “Jewelry with Surbhi” and right now we are talking about Sapphire, which is also known as the Gem of the Heavens, or the Divine Gemstone or Neelamin Hindi. Sapphire is the birthstone for the month of September.
Because sapphire symbolizes loyalty and sincerity; it is often used in engagement rings. Just in case you have not yet gifted this priceless blue beauty to your spouse on your engagement, then you still have a chance to make it a choice of gift for your 5th or even the 45th wedding anniversary.
Sapphire is used in creating all sorts of jewelry including pendants, rings, earrings, nose rings, bracelets, etc. The highest selling products in Sapphire are finger rings. It can be set in almost any kind of setting and we commonly see it set in Prong, bezel and pave setting. It comes in various shapes such as round, oval, princess i.e. square, baguette i.e. rectangle, trillion i.e. triangle and other fancy shapes such as heart etc. It is also cut in cabochons, which are un-faceted or smooth on the top.
Jaipur is famous for sapphire beads faceted or cabochon, so we procure several sapphire chains from there in graded or even sizes. The way a Sapphire is cut can make a lot of difference to its color. The cut can enhance the color or cause light leakage and destroy the color so it is important that while buying a sapphire you look out for the cut besides just the regular carat and color. While buying a sapphire you must make sure that it is not too watery to look at and also that it is not too dark. It should be of a rich blue color while resting against your skin. If the stone is being used for earrings, then a darker stone can also make do because light will pass through it from the bottom.
So this was all about the cuts of sapphire. Now it is time for another couple of songs and you are here with Surbhi and I will talk to you about the colors of sapphire when we get back. If you are interested in any more details about sapphire or anything related to jewelry, you can write to me at jewelry.Surbhi@gmail.com . Stay tuned to EBC Radio, arbitron rated south Asian radio network 1170 am.
SAJNA HAI MUJHE
MERI BINDIYA
Welcome back friends, you are listening ot this edition of “Jewlery with Surbhi” and we are talking about the colors of Sapphire or Neelam.
Sapphires come in a very vivid range of colors. From yellows to reds, blues, pinks etc, this stone belongs to the corundum family of stones. Technically, only a Blue colored sapphire is written off as “Sapphire” which falls in the range of greenish blue to bluish purple hues. Beyond that, a yellow colored is sapphire is written as “Yellow Sapphire” and in hindi it is called “Pukhraaj”. An Orange colored Sapphire is written as “Orange Sapphire” and in Hindi it is called “Padprasha”, which is a very rare stone when real and untreated. A red colored sapphire is actually a ruby which is another precious stone, but I’ll talk about rubies in detail in another episode of jewelry with Surbhi. Besides these a pink, purple, colorless, green or any other color Sapphire is mentioned along with its color.
Sapphire is one of the 9 stones set in Navratna Jewelry and sits directly across a Diamond of equal power. Sapphire is astrologically prescribed in order to neutralize the effects of shani or Saturn, so if your chart requires you to wear one, please do so. But for those who love wearing sapphires and do not need to wear it, you can still wear it in a way such that it does not touch your skin and preferably the rays from the stone also do not fall on your skin. You can achieve this by wearing Sapphire jewelry made in Flush or Closed Bezel Settings.
In Flush setting, the stone is completely buried in the metal so the metal on the bottom is the only thing that touches your skin. And again, in closed bezel setting, the metal bucket is deep enough and also the backing does not permit the stone to touch the skin.
Time for a Blue song for this blue stone. We will be back with more to do with Sapphire so stay tuned to this episode of Jewelry with Surbhi on EBC radio.
NEELE NEELE AMBER PE
NEELA AASMAN
Those were two lovely blue songs dedicated to our “blue stone of the month” – Neelam or Sapphire. And you are tuned in to EBC Radio 1170, Arbitron Rated South Asian Radio Network. Since 10 o clock in today’s episode of “Jewelry with Surbhi”, we have been talking about the jewelry worn in the movie Krrish, about the “attitude of gold” and the September birthstone, Sapphire. You can read all this material that I am talking about on www.jewelrywithsurbhi.blogspot.com and you can also write to me at jewelry.Surbhi@gmail.com
The oldest mines of Sapphire are situated in Sri Lanka ie Ceylon. Ceylon sapphires are fairly easily available in the markets. The highest selling commercially selling Sapphires come from Thailand and Australia. Australian sapphires are usually very dark in color and are described as “inky blue”. These stones are usually “Heat treated” to improve the color.
Heat treatment is very much legal, easy to perform and it makes the stones look better so you will find Heat treated Sapphires very commonly in the market. However, saying that, it is also important that we know that absolutely untreated sapphires are always higher in prices. So do not get fooled and buy a heat- treated stone for more.
On the contrary to heat treatment, color treated stones have to be declared. So, it is a good idea to buy your jewelry from a known brand or any other reliable source.
Sapphire look-alike stones are also commercially available in the market. They are sold by several misnomers to deceive the consumers, but if you are careful about what you are buying and buy it from a reliable source then you will be pretty safe and will get a good deal for your money. Synthetic sapphires are also very easily available in common mall shops. These stones also look lovely with all their synthetic perfection. But the aspirational and the material value of these stones can not stand at par with real sapphires.
Tanzanite is another very beautiful looking blue stone, which was also used in the movie “Titanic”. Besides this, some other very pretty blue stones that we commonly use in jewelry are Aquamarine, topaz, turquoise and iolites. We will talk about these blues in the next episode of “Jewelry with Surbhi”.
The most expensive and priceless sapphires come from Kashmir. Due to the tense environment there, these sapphires of “velvety” sheen are no longer easy to get and are priced higher than any other kind of sapphires that we know of other than maybe a few real padprashas or orange sapphires.
Today we have discussed a lot about sapphires, “attitude of gold”, and the movie Krrish. The information shared in these series of “Jewelry with Surbhi” is published on www.jewelrywithsurbhi.blogspot.com I hope you all enjoyed today’s episode. Please do send me your feedback on jewelry.Surbhi@gmail.com . I will look forward to presenting more information and playing more music for you on EBC radio 1170. I am your host, Surbhi signing out for the day. Stay tuned to EBC and have a great day.
